Four years of double-digit NOI growth for Caribbean hotels.
Caribbean hotels are continuing their run of double-digit net operating income (NOI) growth, according to the 2015 edition of Trends in the Caribbean Hotel Industry by PKF Consulting, a CBRE Company. The average Caribbean hotel saw a 17.3 percent rise in NOI in 2014, marking the fourth year in a row that NOI has increased by double digits in the Caribbean. qatar property
Revenues and expenses at the hotel
The Caribbean hotel industry is made up of
a large number of exclusive resort properties in different destinations, which
allows for a range of facilities and amenities to be offered.
Room sales continue to be the most
important source of revenue for Caribbean hotels (57.6% of total revenue in
2014). Room sales increased 7.4% last year at hotels in the Trends survey sample,
owing to a 5.1 percent rise in average daily rate (ADR).
"Hotels in the Caribbean with an ADR
of more than US$300 were able to increase their prices without affecting
occupancy in 2014. The types of travelers who frequent these establishments are
less price sensitive and can afford to pay more "PKFC's managing director,
Scott Smith, said. "The more modestly priced houses, on the other hand,
had a harder time raising their prices. All-inclusive resorts, which offer a
good price-value proposition to rate-sensitive travelers, are the competition
for these properties."
In the survey sample, the average Caribbean
hotel was able to convert a 5.0 percent rise in sales into a 17.3 percent
increase in profit. "The ability of Caribbean hotel operators to restrict
expense growth to just 2.2 percent was the primary reason for this increased
flow-through. In the area of labor costs, particularly significant progress was
made "Smith stated his opinion.
Total labor costs rose by 1.6 percent in
the country, compared to 3.7 percent in comparable U.S. resorts.
"Available labor is plentiful in most Caribbean countries, and wages are
modest. The Caribbean area has yet to see the same levels of job growth that
has pushed up salaries in the United States "Smith continued.
In comparison to the rest of the country,
utility prices in the region have traditionally been high. However, study
participants reported lower utility costs at their hotels for the second year
in a row. "For both financial and ethical reasons, Caribbean resorts have
been at the forefront of green and sustainable practices. They are now reaping
the benefits of these energy-saving activities "Smith made a point.
Despite good cost management in 2014,
Caribbean resorts are still losing money compared to comparable U.S. resorts.
In 2014, the average Caribbean resort in the study made a profit margin of
19.7%, compared to 29.0% for their American counterparts.
Cuba is a country in the Caribbean.
While most people around the world have had
access to the newly opened Cuban tourism market for decades, the revived
opportunity for U.S. citizens to visit the country has sparked a lot of
interest.
"The news that Cuba and the United
States are once again on friendly terms has caused some confusion among the
other Caribbean countries. These countries are concerned that American tourists
will flock to Cuba, resulting in a loss of airlift and cruise lines "Smith
clarified. There are currently twelve types of travel to Cuba that are allowed
for US residents, but leisure travel is not one of them.
The 2015 edition of Caribbean Trends delves
further into the current events surrounding Cuban tourism and presents data on
tourist arrivals in 2014.
Mixed Messages
The Caribbean's overall outlook is bright,
with occupancy, ADR, and income all set to rise. "It will be 'crisp,' as
the locals claim, and the Caribbean hotel market will continue to rise at a
healthy pace, according to financial data. While their direct effect will not
be a problem for some time, new lodging developments in the area have sparked
some concern about over-building "Smith came to a conclusion.
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